Re: Everyday 20th Anniversary thread
Hard to believe it's been 20 years for Everyday. And DMB is officially 30 years old this month.
I don't have all the numbers but from what I can tell, Everyday was the most expensive release DMB ever produced. The extensive promotion is assuredly the reason it sold so many copies. There is far more random Everyday promotional material than any of the other albums. BTCS is probably the 2nd closest but Everyday had legit advertising campaigns in North America and Europe. It's also the only album that had direct singles released in South America, Australia, Europe and North America (Space Between & I Did It).
The Space Between in particular was pushed hard in Europe, including being used in a Nokia commercial. I know Europeans who became DMB fans because of that commercial/song. BTCS, Crash & UTTAD were also promoted in Europe/Australia/Japan but Everyday is a clear #1 in terms of effort, money spent and scale. Since we're discussing it, Big Whiskey has been the only album since Everyday to have a big/expensive promotional campaign outside of the US. Come Tomorrow had almost no promotional material, and is assuredly the least extensively promoted album. Busted Stuff would likely be the 2nd least promoted album (probably the cheapest to produce too). In terms of dollars/effort spent to promote, I think it probably goes in this order: Everyday, Big Whiskey, BTCS, Crash, UTTAD, Stand Up, AFTW, Busted Stuff, Come Tomorrow.
There was an interesting "I Am Dave Matthews / This is Dave Matthews" promotional campaign in the UK. There were CD singles with cover art featuring a poster of a woman wearing a shirt that read "I Am Dave Matthews." Posters of that same woman in the shirt were plastered in record stores and on street corners. There was also a 2nd poster featuring another woman but also using the same "I Am Dave Matthews" slogan. Some CD singles had little white stickers on them that said "This is Dave Matthews." A handful of the CDs & posters were randomly signed by Dave but Dave also held in person signings at some record stores. If you bought the album at the right store, you may have even received a plastic, white tote bag that said... "I Am Dave Matthews."
There were also 5 different variations of a 4 track cassette single that were handed out at record stores and other places (one of them being after a U2 concert). They had detachable mailer cards you could fill out & send in for more info on DMB. UTTAD is the only other album that had any cassingles.
There were upwards of 12 variations of the Space Between single, about half of them were European. I Did It, Everyday and DDTW are the only other singles that came close to that number.
There were an astounding number of radio station appearances related to Everyday. DMB almanac counts 22 of them in Spring 2001 alone, and more throughout the year.
Glen Ballard thinks it's a good album, and doesn't like people who are critical of it. He was slated to record another album with Dave/DMB and began that process in December, 2001. By January the decision was made to move forward from Ballard and use Stephen Harris to re-record Lillywhite Sessions tracks. The 2nd Ballard session remains one of the biggest DMB mysteries to me. The vocal take for Joyful Girl was recorded for certain, but those with direct knowledge claim that other songs were recorded, including Counting the Stars. Ballard was thanked in the liner notes of Busted Stuff, Lillywhite wasn't. That remains an issue of contention for Lillywhite, nearly 20 years later.
Mother Father must have been close to being released as a single. There exist studio reference CDs with a Mother Father edit on them. The CDs were specifically Conway Studios CDRs. Some of the promotional material for Everyday listed Mother Father as a focus track, and mentioned Santana's inclusion. For instance, if you bought a cassette copy of Everyday in India, Indonesia or South Korea, it may have had a sticker on the cover promoting Santana/Mother Father.
There were Everyday tear away / count down calendars. You ripped a piece of paper off each day until release day. RCA also put out a mock Dave Matthews Band newspaper with a headline about the Everyday release. It even included a fake weather report for NY: windy, with a high of 33.
Some of the UK and Australian editions of Everyday had a live bonus disc with them.
Most of the best quotes about Everyday & the post Lillywhite Sessions era came from Everyday radio interviews & promo CDs. A lot of things that were supposedly "insider" info definitely came from those sources. It was years before I heard a lot of the interview stuff. My take away was that there was definitely anger & sadness over what happened with Lillywhite.
According to Bruce Flohr, he fired Lillywhite because he felt like the band needed to be challenged. As far as I know he still stands by that decision. Ballard was apparently the new challenge. Dave was able to create a #1 album with him in a matter of weeks, a mere fraction of the time that was spent on The Lillywhite Sessions.
Someone mentioned it and I can confirm that Dave has recorded more songs with Vusi Mahlasela. And, as many know, the extended cut of Everyday features more of Vusi than the edit that made the album. I think Dave first recorded with Vusi in 1997, but those tracks remain unreleased as far as I know.
I've never made an album as good as Everyday so it's tough for me to criticize it (I've made zero albums). I don't really like it compared to most of Dave's other work. But I will say that, to me, the album's success cemented my belief that Dave could go to the bathroom and shit out a #1 album as long as RCA paid to promote it. He's a legitimate songwriting freak.
I'm sure I have other notes on Everyday. If I remember more I'll add to this list.
|