DYR- Video should have been made for summer

[uticans]

Why miss easy marketing???

[kelchlsm]

Omg another marketing expert thread

[sheldonlevene]

[uticans]

Originally Posted by kelchlsm

Omg another marketing expert thread

Common sense doesn't mean expert.

[grilldanmo]

Yeah, Idea of You and Do You Remember had pretty clear potential to be big songs this summer. They speak to fun, love, youth, nostalgia, etc. in a way that could have been hugely appealing to wide spectrum of listeners. DYR in particular has island music feel that people eat up when the sun is bright and the weather warm.

A video is less important than officially releasing it as single and promoting through the mass comm channels to as many folks as possible. This speaks to a notion I have that the band (or Dave or Dave and mgmt) is not interesting building the audience...sort of self-controlled wind down? Also the cost of huge marketing pushes aren't free for artists, right? If the record companies did a big push on a single or a record, they'd be putting a fair amount of the cost (if not all) on the band.

There was an article from with the last couple of years that covered the cost of a hit single. Even subtracting the creation cost as DMB writes their own material, the marketing/promo costs were generally in the 500K-2Mil range per tune depending upon the artist. It's gotten crazy, especially when sales are no longer a real revenue generator and streaming pays the minutest of fractions of pennies on the dollar. The numbers of plays needed to make money off of streaming (especially after labels take their 80% or more majority cut) is so small. And now w/ 360 deals, artists are splitting concert revenues and merchandise revenues with the labels as well.

I would have loved for DMB to have a big summer hit, but the lack of another single release and push thereof speak to a choice to not even try. That said, we continue to play the album a ton. Our oldest is not happy about it, but out 8 year old is cool.

[Dannyyankou]

DMB isn’t in the “singles” or “music video” business anymore.

[grilldanmo]

Originally Posted by Dannyyankou

DMB isn’t in the “singles” or “music video” business anymore.

Yes, but it feels like they could have a home run w/ one this year. Especially following the interest kindled by Ladybird. All the articles reevaluating DMBs place in pop culture.

Unlike Journey or other nostalgia-based bands, they released a wonderful new albums full of great songs.

[Titotimmy]

For better or worse just feels like Dave couldn't be bothered at this point in his career; what others stated above about videos and singles being less beneficial to artists with the direction the music industry has gone in probably has something to do with this. Personally just can't see the 2018 version of Dave getting excited over a video shoot either.

[haefs11]

This song still has never done it for me.

Woo Woo.

Ew

[crashintonickdm]

Yeah this song is a no from me

[Speilmen230]

I will echo the sentiments that Dave is probably not interested in a music video at this point in his career.

If anything, I would have preferred to see them get creative and do an animated video or a video that didn't feature the band at all and be more narrative driven.

Either way I don't think anyone cared enough to make it happen - so here we are.

[NewBernPirate13]

Smaller venues, nuanced setlists, a tight and deeply invested fanbase...I want those things for the future of DMB.

No need for a song of the summer push, at all.

[Cptn. Monkeyman]

The studio version didn’t do it for me, but I love it live. Same with that girl