Yeah, Idea of You and Do You Remember had pretty clear potential to be big songs this summer. They speak to fun, love, youth, nostalgia, etc. in a way that could have been hugely appealing to wide spectrum of listeners. DYR in particular has island music feel that people eat up when the sun is bright and the weather warm.
A video is less important than officially releasing it as single and promoting through the mass comm channels to as many folks as possible. This speaks to a notion I have that the band (or Dave or Dave and mgmt) is not interesting building the audience...sort of self-controlled wind down? Also the cost of huge marketing pushes aren't free for artists, right? If the record companies did a big push on a single or a record, they'd be putting a fair amount of the cost (if not all) on the band.
There was an article from with the last couple of years that covered the cost of a hit single. Even subtracting the creation cost as DMB writes their own material, the marketing/promo costs were generally in the 500K-2Mil range per tune depending upon the artist. It's gotten crazy, especially when sales are no longer a real revenue generator and streaming pays the minutest of fractions of pennies on the dollar. The numbers of plays needed to make money off of streaming (especially after labels take their 80% or more majority cut) is so small. And now w/ 360 deals, artists are splitting concert revenues and merchandise revenues with the labels as well.
I would have loved for DMB to have a big summer hit, but the lack of another single release and push thereof speak to a choice to not even try. That said, we continue to play the album a ton. Our oldest is not happy about it, but out 8 year old is cool.