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Originally Posted by dmbcriggidy
I respectfully disagree. I'm more in the camp that having your own Sirius radio show is for the long-time fan and not solely targeted at gaining new fans. Also, after 30+ years, your fans are who they are. You might pick up a few along the way, but not due to a dedicated radio channel. It certainly does help market to a broader variety of listeners, but then I see that more as a ploy by Sirius to gain new subscribers who otherwise wouldn't keep their services after the 3 month trial ends after buying a new car, for example. (I for one had no interest in Sirius until DMB channel was announced. It was a nice feature, but my iPhone catelog of tunes runs deep).
I would also argue that diving into the deep tracks and showing the bands history, jams, and special moments could only benefit new fans/listeners. You might be in awe of You & Me or Sam Cop, but here, check out this '95 LLD that Roi absolutley crushes. I don't see a lot of people running away from the band because Sirius doesn't play Crash every 24 hours.
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The Bolded is what they do from time to time. They play DMB Live 25 and other classic shows like Live Trax 20 that bring you back to the early days of the band.
Also the whole goal of any artist channel is the gain new users. I have attempted to get into Pearl Jam (mixed results), Grateful Dead (success), and recently Phish Radio (Success) based off the SXM channels I have listened to in the last decade. The first 7 years were more free trials and rental cars. The Last 3 or 4 years I have paid for the streaming Package.
DMB uses the live trax and allows tapers to feed the die hard fans and once in a blue moon gives an unreleased show promotion on SXM. DMB doesn't have enough variety in setlists to use 50-90% of their channel to gear it towards deep cuts and have it be a sustainable marketing tool to grow fans.
On the Flip side Phish and GD catalogs/setlists have so much more variety, and spin off bands with the same amount of variety that they are able to have channels that spend a good chunk of the time diving deep into unique things about those bands. Because as I have learned hitting my first Phish show this year, if you are going to be a Phish Phan you literally can't predict what they will play at any given show. Whereas DMB you can always find trends.
You can disagree with how they are using it but there is no financial or marketing sense to cater to the 3% of the fanbase that is diehard. And for the more happy go lucky and casual chatter from DMB Family type groups they aren't upset at the way the station is and keep listening to it despite repeats.