Not a joke.
http://jam.canoe.ca/Music/2011/11/30/19038196.html
Quote:
Nineties pop brothers Hanson have become the latest band to break into the booze industry by brewing their own brand of beer.
The musical siblings, best known for their track MMMbop, have created their own Indian pale ale, which they are calling MMMhop after their hit song.
They announced the side project during a talk at Britain's prestigious Oxford University on Nov. 28 with drummer Zac telling the audience, "It's vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking - MMMhop IPA anyone?"
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Looks like I need to find a new hobby. Beer is no longer cool.